❉ Following their sold-out spot at last week’s Robert Smith-curated Meltdown Festival, the band share full details of the album and new single “The Wrong Side”.
Welsh rock trio The Joy Formidable are returning with yet another huge step forward, in the shape of upcoming fourth album “AAARTH”.
Still commanding festival mainstages around the world, and following a rapturous response to their sold-out UK live return at last week’s Robert Smith-curated Meltdown Festival, the band are now able to share full details of the album, along with brand new single “The Wrong Side”. It was premiered on Radio 1 by Huw Stephens last night said “it’s brilliant isn’t it… a pleasure to bring you that this evening… I’m really looking forward to seeing them at Reading & Leeds.”
Lead singer and guitarist Ritzy Bryan explains; “With life not always being that kind, you can either go down a really dark hole or you can smear yourself with colour and reverie and try to forget. That’s what we did with AAARTH; we threw ourselves into this beautiful vivacious collage of experimentation, real meets unreal, and stopped giving a fuck about things that didn’t matter, and started caring more about the things that are worth your time.”
“AAARTH” unites the personal with the mythical and symbolic, as Bryan continues; “We’ve definitely made a colourful, mystical collage with this record, partly because of our surroundings. Those multi-coloured sunsets & the primeval elements of nature in the Southwest – it’s emboldened our imaginations in the songwriting and the production. I love stories and seeing symbolism and meaning change with different cultures and interpretations. I see it in my lyrics, a lot of the imagery plays on being ambivalent because I’m often expressing a lot of things at once. That’s true of the title; it falls somewhere between a scream, an exaltation, a play on words, and then this motif of the bear (“arth” in Welsh) that spiritually represents strength, wisdom & healing.”
❉ “AAARTH” is released on September 28th via Hassle Records on CD, download and LP, as well as an extremely limited boxset, Indie retail exclusive vinyl, and Rough Trade exclusive vinyl, which will be supported by in-stores at Nottingham, Bristol and London East. Pre-order the album HERE.
❉ News source: Prescription PR.
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