Amazing New Trunk Book ‘Auto Erotica’!

❉ A sexy new book about sexy cars and the sexy graphic brochures that brought them to market…

Trunk Records’ Jonny Trunk has just launched an ALL NEW TRUNK BOOK – Auto Erotica. This is the next in the Jonny Trunk/Fuel series, a fab follow up to Own Label and Wrappers Delight.

When Jonny Trunk was a teenager, the first thing he started to collect were car brochures. He would write to car companies asking for literature and pester local garages for new leaflets on their latest ranges. He could be found at weekends standing at the local bypass ‘car spotting’ – on the look out for rare or exciting new cars. A birthday treat would involve a trip to London to gaze through the windows of posh car showrooms and to stand in the middle of Sloane Square roundabout watching an endless stream of supercars drive by.

Within a few years Jonny had amassed a fine collection of car brochures. But, as other teen interests took hold, this interest drifted away. His fascination was reignited a couple of years ago and since then his car obsession, alongside his vintage car brochure collection, has grown considerably.

A trip in the Triumph with Jonny Trunk!

After the success of Own Label andWrappers Delight, Jonny was on the hunt for the next graphic based book project, but (as always) he wanted to take the road less driven: it could only be graphic material as yet unexplored. Glaring at him from the bookshelf – with the high beams on – was his car brochure collection. Full of unusual design work, creative photography, bizarre ideas and of course all bundled up with brilliant old cars. The idea of Auto Erotica was born – to document this undervalued and overlooked graphic material.

Over the last three decades Jonny Trunk has been digging through his past. His record company Trunk Records is a leading light in esoteric, strange and lost music. Jonny has also created several archive related books examining material from Sainsbury’s Own Label archives, library music, sweet wrappers, Mary Whitehouse and even the Smallfilms work of Oliver Postgate and Peter Firmin. His books and musical releases have proved extraordinarily influential, very collectable and are always beautifully produced. For Auto Erotica he has again teamed up with publishers FUEL, who he has worked on several previous projects. Jonny believes that no other publisher can put together the exciting graphic imagery from his car brochure collection in a more engaging way. In short, FUEL are the perfect publishers for Auto Erotica.

A few of the brochures in the collection

To both Jonny and FUEL Auto Erotica is not only the perfect continuation of their groundbreaking book series, but also a timely look back at forgotten graphics, innovative design and indelible nostalgia.

This will be the first book of its kind – a car book like no other – fabulous, fetishistic and offering a deeply nostalgic look at beautiful old cars through the superb literature, leaflets and pamphlets that sold them to us.

Sample spread

These rare ephemeral items from the 1960s, the 1970s and the 1980s, are full of unusual graphic ideas and concepts: fabulous photography, bizarre colour charts, daring typography, strange fold outs and inspiring styles.

Of course the book is also packed full of the classic cars we love: expect fast Fords, the XJS, the TR8, MGs, minis, Maxis, Renaults, Beemers, VWs, Vivas, Citroens, DeLoreans and a whole lot more. All brilliant cars from the past and even some from the future – as you’ve never seen them before.

Back this book now, fasten your seat belt, and join us on this fabulous road trip. Just think, the book could well be motoring its way to you by Spring!

❉ ‘Auto Erotica’ is being funded via Kickstarter. Here is a link to the page.


❉ News source: Jonny Trunk

❉ We Are Cult is not responsible for the content of this news release.

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